October 19th, 2010

Paula PicI am Paula Youra, Ph.D. I am an expert in public presentation and various types of communication. I have a specialty and 20 years experience working with engineers. I will offer tips and insights on how to improve your workplace communication.

Here is an insight for public presentation:

Executing an effective presentation is a learned skill. It entails systematic planning and artful delivery. While most presentations may seem informative, they can also be persuasive depending on presenter purpose and audience expectation. Whether you are offering proposals, interface control drawings, design, management, reliability, system or industrial safety presentations, you will want to eliminate or efficiently solve problems for your client. Thus, while accountability and process can be informative, recommendation, rationale and resolution are all persuasive endeavors. Effective presentations require that you engage your audience in both an informative and persuasive presentation and that in this endeavor you are clear, concise and clever. Even though you may think you are only “offering information” as many of my engineering clients tell me, you want your audience to consume this information and do something with it. So in fact, you must be persuasive at all times.

Are you informing or persuading in your presentations at work?